Tavistock BID (Business Improvement District) has released a Town app for all iPhone and Android phone users. As part of the marketing strategy for Visit-Tavistock, it gives locals, as well as visitors, an easy access guide to what services are available in the town. The app has been launched hastily in order to direct and assist people during the current COVID-19 outbreak and provides information and support pages for all, including links to local delivery services and Tavistock Locals Help support group.
The app will direct the user to the closest businesses to them while in town, but services can also be located by searching through the menus. Information, such as COVID-19 support for the general public and BID news for local businesses, is available and will be kept updated throughout the outbreak.
Manager of Tavistock BID, Janna Sanders, said ‘We have worked quickly to establish an app for the town which will guide and support people during this extraordinary time. The app is an easy way to see which businesses are still offering home delivery services, helping those self-isolating or who cannot get to the shops while also encouraging people to use their local businesses. Many high street businesses are facing a really difficult few months ahead and, with lots of them trying hard to adapt their model to the current situation, we wanted to be able to easily communicate what locals can still get from the town centre. The app is also a source of important information for those in need of further assistance, including a link to Tavistock Locals Help’.
Part of the BID recovery plan for the high street after COVID-19, ‘Tavistock Local’ will go on to develop into a permanent Town app with the focus on attracting consumers back to the town centre. Promotion and marketing activity will be high priority as will creating opportunities to enhance customer experience.
Janna added ‘Tavistock has a reputation for its feel-good shopping experience and it will be imperative to concentrate on that to help the town back on its feet. We will need to support those businesses that have been severely impacted and also on encouraging people back onto the high street. We are looking towards Autumn to host a series of promotions and events that will both build on the sense of community that has grown through this crisis and create engaging experiences for visitors. Plans are in the pipeline for a Cream Tea Street Party to celebrate our unique town’.
Businesses featured on the app will be updated regularly and the BID would like to encourage all local Tavistock businesses to register their details so that they feature on it.
For more information contact Janna via email janna@tavistockbid.co.uk